If I were to compare my object to Dieter Ram’s article “10 Principles for good Design,” it would fit the criteria completely. Car keys are: innovative, useful, aesthetic, easily understandable to use, long lasting, as well as environmentally friendly. Car keys are good design at its finest; they are complex in that they are designed to fit specifically to your car, but simple enough to not be outrageous in appearance, as well as being easy to use and understand.




